The Indian version of the singing reality show X-Factor made its debut in India on This Sunday On 29-05-2011 - on Sony Entertainment Television.
The show will be judged by Sanjay Leela Bhansali, Sonu Nigam and Shreya Ghosal. Bhansali had earlier judged season 1 of the dance reality show Jhalak Dikhla Jaa.
This is going to be the biggest show till date on Indian television with respect to talent, size and scale.
Sony will be spending a whopping amount of Rs 70-80 million for the promotion of the reality show.
Along with X-Factor, Sony Entertainment Television will soon be launching a couple of new programs like Bade Acche Lagte Hain, which is a non-fiction, Pyar Ko Kya Naam Doon - A Romantic Drama, Master Chef India 2 - A Cookery Show and Reality Show - Survivor India.
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